You know your business. You know your products and services, and why they stand out from others in the market. What you may not know is that the best way to communicate that message to potential customers is with a persuasive technical article that lands your company on the front page of an industry publication.
Most marketing agencies don’t have the expertise to write technical content without a lot of strenuous hand-holding by your technical experts. At 360Circuits, we have a team of technical experts, with over 30 years of experience in electronics. At 360Circuits we take the agony out of writing technical articles. Simply set up a debriefing conference call, and we’ll take it from there.
With a staff of technical experts, we understand the complexities of your technology and know how to communicate the key differentiators between your company’s solutions and those of your competitors. This is one reason why 360Circuits has become the go-to marketing partner for technology firms of all types and sizes.
Other marketing agencies simply can’t match our extensive industry knowledge, the result of decades of working for and alongside top electronics firms worldwide.
We’ll understand when you tell us why what you do is unique, and we’ll develop that message and find the best way to promote it, so publications will want to bring your story to their readers.
But writing good content will not necessarily get you a cover page article. Editors are looking for compelling graphics and imagery to pull readers in. At 360Circuits, we pride ourselves on creating photo-realistic graphics, creating imagery that is in most cases impossible to capture, even with professional photography. Our 3D photo-realistic images are technically correct, based on product teardowns and research, then constructed by focusing on what’s important to you.
One of the most important elements of getting a technical article on the front page of a magazine is working with an agency that has close ties to a network of over 100 technical publications supporting the electronic industry. Knowing who to pitch articles to and having a good relationship with their editors can help push a good article with great graphics right to the cover page.
Landing your company on the front page of a magazine, or the landing page of a publication website isn’t easy. But your chances are much greater with a marketing agency that provides the industry and technical experience of 360Circuits.
Doug Dixon
Chief Marketing Officer
Doug Dixon specializes in consulting and implementing successful marketing programs that utilize the latest in marketing technology. As an electronics veteran, Dixon has worked in the industry for over 30 years for companies like Henkel, Universal Instruments, Camelot Systems, and Raytheon. His industry experience includes a broad skill set that includes engineering, field service, applications, product management, and marketing communications.